by Matt Southern on March 9, 2013 ·
5 comments · Follow me on
Google Plus for business?
Ain’t nobody got time for that!
I know that’s what you’re thinking, because for a long time that’s what I was thinking.
“No one is on Google Plus! No one updates their pages!
There’s no reason for me to be on there!”
Those were all the things I told myself.
If you’re not currently using Google Plus that’s probably what is holding you back as well.
Well something incredible happened to me recently.
I’ve become a believer in using Google Plus for business.
I see the value in it and I think it’s very important for more businesses to use it. That’s why I’m writing this post.
Google Plus has some very powerful benefits that the other social networks don’t offer. The best part is that it doesn’t require nearly the time commitment of networks like Facebook and Twitter.
Of course, the more you put into it the more you get out of it, but you can still get plenty out of it without sacrificing a ton of your time.
In this post I’m going to explain exactly what turned me from being a Google Plus naysayer into a believer.
Then I’m going to show you three extremely important ways you can benefit from using Google Plus for business.
Click to continue…
by Matt Southern on March 4, 2013 ·
4 comments · Follow me on
Just because your small business is not a big brand doesn’t mean it can’t compete like one.
Let that sink in for a minute.
Stop thinking marketing your small business online is not possible because you don’t have the budget.
A big brand rarely becomes successful solely from sinking money into a marketing campaign.
Big brands become successful because they’ve developed a winning strategy.
A large budget is nothing compared to the right strategy.
Any small business has the ability to market itself online, which means it’s more possible than ever to compete at a high level.
You just have to know where to start.
You also have to have a little humility in understanding where your online marketing efforts may be lacking.
If your small business isn’t the competitive force online that you’d like it to be I’m going to try to help change that for you.
With this post I want to help you understand what the big brands are doing right, and how you can use these tactics for marketing your small business online.
Click to continue…
There’s a saying we have in the social media marketing world called field of dreaming it.
For example, you’re field of dreaming it if you build a Facebook page and expect it to get noticed just because it’s there.
This is otherwise known as the “if you build it they will come” mentality.
With so many Facebook (and other social media) pages fighting for our attention you have to drive traffic to yours any way you can.
You can’t rely on the idea that people love your business so much they’ll go out of their way to find it on social media.
You have to let people know it exists, and you have to repeat the message over and over again until it sticks.
Every business wants needs more follows, likes and plus-one’s on social media. Driving more traffic to your pages is the most effective way to achieve that.
Recently I shared some strategies for using social media to drive traffic to your website.
Now I’m going to bring it full circle by sharing some strategies for driving traffic to your social media pages.
It’s time to stop field of dreaming it and start growing the audience your business deserves!
Click to continue…
