Make Social Media Work For Your Business
In the early days of social media, which was not too long ago, you could get by with a simple social media strategy that consisted of setting up a Facebook page and getting people you know to “Like” it. In today’s competitive marketplace, with all the social media resources for people to take advantage of, the set-and-forget approach is a thing of the past. If your business or organization wants to stay relevant with an ever-increasing internet-savvy audience, it would be wise to develop a more thorough social strategy.
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Social Media Learnings From A Barbershop
Confession: I’m a man and I have never been to a barbershop until just yesterday. I have always had my hair cut at trendy salons, but when I read this article on why every man should go to a barbershop I decided to give it a try.
What does this have to do with anything?
Just stay with me here, I’ll get to the point soon. The reason why I’m bringing this up is because I’m very glad I went. Not only did I get a fantastic haircut, but I learned a lot about the art of communication and how it can be directly applied to social media.
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I can see it now. You’ve heard about Pinterest, you go to create an account and see what all the fuss is about, within seconds you find yourself wondering: “why the Pinterest waiting list?”
In case you haven’t heard, Pinterest is really hot right now. And yes, there’s a waiting list to join it. I don’t blame you if you’re frustrated that you can’t join right away, especially when your connections pinning hilarious memes and pictures of fancy home decorations.
I know I wasn’t the only one who was a little taken aback when I was put on the waiting list. But let me play devil’s advocate for a second, because there is a legitimate reason why the Pinterest waiting list exists. No, it’s not to manufacture a sense of exclusivity. It’s not because they’re still in the beta-testing stage. It’s not because they want to check your credentials and make sure you’re hip enough to hang out with the cool kids. Here is the reason why.
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